Founder

Hi, I’m Lizzie — the founder of SoftForm. I created this brand with a simple belief: movement should feel good for both your body and your heart. Hot mat Pilates became my grounding ritual, giving me confidence, energy, and a space to reconnect with myself.

I realized that even small details — like the socks and towel I brought to class — could shift how I felt before I moved. I wanted pieces that made movement feel more inclusive, expressive, and exciting for anyone who stepped into a studio or rolled out a mat at home.

That feeling is where SoftForm began.

We blend functional performance with soft, feminine-inspired design so you feel supported through every stretch and moment of flow. Whether you’re in a reformer class, a hot mat session, or moving from home, SoftForm is here to remind you to move with love and feel good doing it.